BCCF Digital Marketing Strategy


BCCF Missions poster ©Jennifer Tweedie

Objective: Create a digital marketing strategy for the company of your choice (The BCCF, a Toronto non-profit and organic community farm).


Result: Identified three different target segments (Locals, Agricultural Activists, and the “Eco-newbies”) KPIs, and devised tactics for increasing the farm’s food sales and local food awareness.





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