If you’ve read anything else on this blog, you probably know that I’m slowly nudging myself into the world of marketing. These are humble beginnings – some night classes and volunteer opportunities – and I’m well aware this simply isn’t enough. The more I research jobs and internships, the more the marketing industry feels like an impenetrable jar of unobtainium for the little guy; one where many of the big players have essentially the same resumés and seek the same calibre of employees. For an industry that loves disruption (and jargon!), it might need a little disruption of its own.
As a newcomer, I can’t help but feel that there are a lot of missed opportunities here, and that actively recruiting a more broad range of specialities, interests, and moving beyond marketing co-op students could tap into something great. We are little seedlings (not yet apple trees), and can literally and figuratively branch out in the right environment – if businesses won’t extend an arm to candidates from seemingly less-desired crops, they may actually be missing out on the next best apples. Firms with more educational diversity among their marketers are probably more exciting, and more likely take different paths to new insights! (Right??)
“[I]f businesses don’t extend an arm to candidates from seemingly less-desired crops, they may actually be missing out on the next best apples.”
Can an industry that prides itself on being cutting-edge and innovative keep doing so with a lack of diversely educated employees? Or, perhaps, there are a multitude of reasons why hiring those with more standardized business/marketing backgrounds really is best practice. Navigating this world is creating more questions than answers #halp.
This is a pretty rhetoric-heavy post because I (clearly) don’t know the answers, but if you’re cringing at my naivety and want to prove how WRONG I am, please do so, or perhaps share a link and some of your experience. Do you and your colleagues have more classical marketing roots, or does your work environment aim to foster new and diverse “talent”?
Does great marketing really require a classroom…?