If you’ve read anything else on this blog, you probably know that I’m slowly nudging myself into the world of marketing.  These are humble beginnings – some night classes and volunteer opportunities – and I’m well aware this simply isn’t enough.  The more I research jobs and internships, the more the marketing industry feels like an impenetrable jar of unobtainium for the little guy; one where many of the big players have essentially the same resumés and seek the same calibre of employees.  For an industry that loves disruption (and jargon!), it might need a little disruption of its own.

disruption clipart

As a newcomer, I can’t help but feel that there are a lot of missed opportunities here, and that actively recruiting a more broad range of specialities, interests, and moving beyond marketing co-op students could tap into something great.  We are little seedlings (not yet apple trees), and can literally and figuratively branch out in the right environment – if businesses won’t extend an arm to candidates from seemingly less-desired crops, they may actually be missing out on the next best apples.  Firms with more educational diversity among their marketers are probably more exciting, and more likely take different paths to new insights! (Right??)

“[I]f businesses don’t extend an arm to candidates from seemingly less-desired crops, they may actually be missing out on the next best apples.”

Can an industry that prides itself on being cutting-edge and innovative keep doing so with a lack of diversely educated employees?  Or, perhaps, there are a multitude of reasons why hiring those with more standardized business/marketing backgrounds really is best practice. Navigating this world is creating more questions than answers #halp.

This is a pretty rhetoric-heavy post because I (clearly) don’t know the answers, but if you’re cringing at my naivety and want to prove how WRONG I am, please do so, or perhaps share a link and some of your experience. Do you and your colleagues have more classical marketing roots, or does your work environment aim to foster new and diverse “talent”?

Does great marketing really require a classroom…?

-Jen

6 thoughts on “ It’s Time to Disrupt the Disruptors (or Maybe I’m Just New) ”

  1. I appreciate your feelings, but don’t actually think that your comments would be considered a “disruption” to the industry. In regards to that, do you like the industry? If not, why are you in it?

    Also, have you looked at professionals in Marketing that were successful without having a formal education? Some of the most influential CEO’s don’t have a business degree, and some do. I imagine it’d be the same for CMO’s, but I’m not sure.

    Liked by 1 person

  2. What really attracts me to marketing in the first place is the combination of social research/analytics (I’m a Sociology grad), as well as the opportunity for creativity and pushing boundaries. There are a lot of true visionaries, but I’m under the impression that they’re only one in a million. When I see unpaid internships that require 1-2 years of experience, or positions exclusively for full-time co-op students, it can be a bit discouraging and I do question the system.

    I guess I’m still trying to understand the industry and would prefer to enter it without having to elbow my way in. Looks like it’s time to work on my networking skills!

    Thanks for your feedback, it’s greatly appreciated!

    Liked by 1 person

  3. It’s interesting you say that, because immediately after I read your post I saw another blog discussing co-ops using free services for their Marketing. I’m not sure what type of volunteer work you do, but have you looked at opportunities like this?

    Like

    1. I recently started volunteering for a non-profit by creating/coordinating their social media content, which has been a hugely valuable experience, but I’m not sure I understand what you mean. I don’t qualify for some of the internships that are available because I’m not enrolled in a full-time co-op (work placement) program but I also haven’t gained enough “real world” experience to really qualify for other available internships either (yet). Let me know if you find a link to that article!

      Like

      1. If I find the link, I’ll let you know. I’m in WordPress’ class, so my schedule is pretty busy with that and school work. I’m getting my DBA at Walden University, and my background is the arts.

        Regardless, I found the article by subscribing to specific subject matter for my “Reader” feed. Do you know how to do that?

        Liked by 1 person

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