Alrighty then. Two weeks ago, I vowed to make a few changes to two of my social media pages as a way to sell myself and boost my own “personal brand”. My LinkedIn page is now officially live – it’s still a bit lackluster in comparison to the professionals who use it on a regular basis and are, y’know, actual professionals, but it’s a start. Having some sort of presence is better than no presence. I also changed my tumblr layout slightly, and have considered actually paying for a new theme in the future.
In the meantime, I’ve been working, completing various class assignments, and have started volunteering…
My sister-in-law works for the Black Creek Community Farm (BCCF), an urban organic farm in Toronto’s Jane and Finch/Black Creek community, and I now assist her and the farm’s program directors with promoting their many activities and events, primarily through Facebook, Twitter and a little bit of Instagram. What a huge opportunity! I’m cutting my teeth on HootSuite, sourcing images, analyzing Facebook Page insights *irl*, and simultaneously taking Social Media and Digital Marketing courses (the amount of overlap is a total blessing rather than a curse). I’m still learning to navigate the world of organic urban farming – understanding the movement’s major players and partner organizations, figuring out how to communicate and engage with the community we serve, etc. – but food security and community building are too easily overlooked, and I want to help the BCCF make a difference.
Methinks this is a step in the right direction to find a cause that I believe in, and to get tangible, measurable experience under my belt. Progress feels good!
Feel free to browse what we’ve been up to: